For those of you in or near the Bay Area this weekend, Saturday will see the launching of the first Carrotmob mission. The CM has partnered with K & D market on 16th and Guerrero in San Francisco to provide the stage for their inaugural attempt. The mission is to go to the store from noon until 2:30ish and buy as much as you can. 22% of the revenue generated from this little shopping burst will be put into energy saving measures and renovations to make the store more environmentally friendly. This is the first of many Carrotmob missions aimed at using the collective buying power of individuals to help small businesses incorporate sustainable and environmentally sound practices. Think of it as becoming a shareholder in the environment. That is damn clever.
Carrotmob